Maitland’s central business district is set to take on a different complexion this Friday with food vans, eateries, live music, retail outlets and bars set to throw open their doors in a night time city first.
After Dark at The Levee is an incentive of Maitland City Council aimed at encouraging the development of a local night time economy.
Council’s Coordinator City and Visitor Economy Martin Payne said that the city’s night life hasevolved over the past five years with a number of new restaurants and bars opening that all have different offerings.
“The development of a night time economy is a significant issue facing cities around the globe,” Mr Payne said.
“Almost 90 per cent of visitors to The Levee currently visit between 9am and 3pm, however through creative uses of the public space residents and visitors will be encouraged to enjoy more of what Central Maitland has to offer in the event.”
Once the sun sets The Levee will take on a vibrant street atmosphere with ambient lighting, live music and performances.
A variety of cafes, shops and restaurants will be open throughout the evening and there will also be four food trucks to complement the current offerings of cafes and restaurants in the precinct.
Mr Payne said the aim of the event is to create an atmosphere or experience that literally “activates” or enriches what is already there.
“We hope to generate activity that supports local business by growing evening patronage that continues into the future,” Mr Payne said.
“We are also trying to showcase the city’s built environment highlighted by façade lighting throughout the shared zone.”
Four Hunter bands will take part in After Dark providing a mix of funk, rock and African drum music with the New Black Shades, Earthen Rhythms African Drumming, The Rehab Brass Band and Pornskasfilling.
Mr Payne said this “place activation” is just one contributor to growing a diverse and vibrant night time economy in Maitland.
“A successful night time economy also relies on a number of other factors including the initiative and vision of local business.
“Council is working in partnership with a number of businesses, encouraging them to consider extending their trading hoursto help expand the offering available across the city in the evenings,” Mr Payne said.
Months in theplanning, After Dark will start at6pm.
This story Administrator ready to work first appeared on Nanjing Night Net.