ABC radio’s Philip Clark topped Canberra’s breakfast radio ratings yet again – but another station is hot on his heels. Kristen and Rod of Mix 106.3 are closing in on Philip Clark at 666 ABC Canberra. Photo: Supplied
104.7’s new breakfast team Ryan Jon and Tanya Hennessy are two of the new faces in the Canberra radio wars. Photo: Jay Cronan
666 ABC Canberra’s tightfisted grip on the breakfast radio slot appears to be slipping.
Mix 106.3 emerged as Canberra’s most listened to station in the latest GfK Radio Ratings Survey, ousting 666 ABC Canberra, and is closing in on top spot in the breakfast ratings too.
While 666 ABC Canberra still attracted almost a fifth (19 per cent) of listeners from 5.30am until 9am, Monday to Friday, the quarterly radio ratings released on Wednesday revealed its lead has narrowed.
Mix 106.3’s Kristen and Rod steered their breakfast show to be the second most listened to station in the lucrative breakfast slot, spiking 5.8 percentage points to claim just under a sixth (15.9 per cent) of Canberra listeners.
ABC Radio National 2RN increased three percentage points to make it the third most listened-to station in the breakfast slot.
666 Canberra overthrew Hit 104.7 as the most listened to radio station in September last year, but this is the first survey released since the major shakeup in Canberra’s radio scene earlier this year.
In the intervening months, both Hit 104.7 breakfast radio hosts Scotty and Nige left the station – although Nigel Johnson has migrated over to the Drive slot at 104.7’s stablemate, Mix 106.3 – and a new breakfast team, Ryan and Tanya, began occupying the chair.
But Ryan and Tanya have thus far failed to wrest the lead back, with their audience share falling back 2.4 percentage points to 12.5 per cent in the breakfast slot.
Despite this, the station ranked number two in terms of overall popularity.
2CC’s new breakfast show with ‘Demtel man’ Tim Shaw at the helm has also failed to make waves, with its slice of the Canberra market falling slightly to 6.3 per cent.
Canberra 104.7 was overwhelming the most popular station for those aged from 10-39, attracting nearly half (44.7 per cent) of listeners aged between 10 and 17, more than a quarter (29.1 per cent) of those aged 18-24 and more than a fifth (22.3 per cent ) of people aged 25-39.
Mix 106.3 proved most popular with those aged 40-54, attracting more than a fifth (20.2 per cent) of listeners
It also dominated the morning and afternoon slots, with the station’s drive segment neck-and-neck with Canberra 104.7.
Canberra FM Radio General Manager Eoghan O’Byrne said about half of Canberra tuned into Hit 104.7 and MIX 106.3 every week.
ABC 666 began to claw back listeners aged 55-plus, with about one in five (19.4 per cent) listeners aged 55-64 and nearly one in three (31.9 per cent) aged over 65 tuning in.
The survey period ran from February 14 until April 9. This story Administrator ready to work first appeared on Nanjing Night Net.